Uncategorized

  • Viyella ‘1784 Collection’ Launches at Pitti Uomo.

    The start of 2020 has seen Viyella create a new piece of history.

    The Viyella Shirt has been famous for its high quality and longevity for over 125 years. This year, we have expanded our Collection of men’s shirts by adding a new contemporary ‘Tailored Fit’ option to our offering. This is the first time since the Company was founded in 1784 that the Viyella brand has offered a full collection of ‘Tailored Fit’ shirts. We have called it the ‘1784 Collection’.

    This latest incarnation of Viyella stays true to our heritage in terms of its quality of yarn and unique weaving process, resulting in a depth of colour without equal in the market. The new ‘1784 Collection’ is a blend of 80% cotton and 20% wool, and offers a slimmer silhouette throughout the body, shorter in length to reflect current trends, with narrower sleeve and softer collar shapes to include a cutaway and button-down option.

    We hope the Collection will introduce Viyella to a new customer base both Home and Abroad, with the design of the Shirt definitely aimed to meet demand from our European Customers who have expressed a long-standing wish for a slimmer, more fitted shirt whilst maintaining the classic British style for which Viyella is famous.

    We launched the new Autumn/Winter Collection in January 2020 at Pitti Uomo, the foremost International Menswear Show that takes place bianually in Florence, Italy and we were delighted that the new Collection was very well received by our European Wholesale Partners and that multiple orders were placed during the show.

    News of our Collection spread, with Feature Writers from Industry bible Drapers dropping by and subsequently reporting on the exciting developments at Viyella, in addition to  new fashion magazine Boutique running an article.

    The Export & UK Sales Teams are now busy introducing the ‘1784 Collection’ to the Market, in readiness for an August/September 2020 delivery, where it will effortlessly sit alongside our new Collection of classic ‘Traditional Fit’ Viyella shirts.

    If you would like further information on our 1784 Collection, please get in touch.

  • Chelsea Flower Show

    As the Chelsea flower show gets into full swing, or should I say bloom, one of the messages that leapt out at me was “Greening Grey Britain”.  According to RHS research, over half of us don’t know when to plant a daffodil, a quarter have no idea how pumpkins grow, and one in three of us would struggle to name a garden shrub.  But its not all doom and gloom, a high proportion of us have access to outside space and we are a nation of keen, if slightly under-informed gardeners.

    The RHS Greening Grey Britain Garden is all about sustainable planting in diverse and unusual environments that anyone can get involved with, and they have developed How To pages to get us started.  There is even some advice for the residents of Bath, who hit the headlines yesterday, as the new council wheelie bin regime comes into force causing concerns for the small yet beautiful gardens they will inhabit.

    As the weather warms and our own gardens, yards, patios and window boxes flourish, we all need to take time to enjoy them.  We may not be able to visit the Chelsea Flower Show in person, but we can draw inspiration from it.  My personal favourite is the Welcome to Yorkshire Garden (but I am biased), no-one does ruined Abbeys and chalk cliff faces in small gardens quite like we do.  And while I suppose we might not be the Rich Brothers and recreating your very own Silk Road Garden might be a bridge too far for most of us, planting some herbs and scented blooms just might make us all feel a bit more like summer is on its way.

    So get into your gardening gear on and get planting.   Temperatures are due to soar at the weekend so there is no better time.  And if you are not in the mood to get mucky you could always plant your feet in the floral delights on offer from Viyella this season. What ever you decide make sure you reward yourself with a glass of something cold when the hard work is done and as you sit back and watch your own quiet corner of the world (or toes) bloom.

2 Item(s)